Mobile Development

Mobile Website Development That Gets You Found

Cisco predicts that between 2012 and 2017, we’ll see an increase in mobile data traffic of 13 times. As if mobile devices and consumption weren’t already a big deal, somehow it’s only going to get bigger (possibly because they also estimate there to be more mobile devices than people on the Earth).

So what’s this mean for you? That mobile website development is every bit as important as standard website development.

Times Are Changing

Mobile data consumption is now as popular as desktop data consumption, meaning people are no long just using their smartphones and tablets for watching a quick YouTube video or checking their Facebook pages. Consider how much time you spend on your desktop or laptop – now consider that the global population is evening that out with mobile use.

With larger screens, faster connections, better browsers, etc., smartphones and other mobile devices are in many ways just as useful as a full size computer, and there’s an increasingly larger chance your potential customers and visitors will find your site via one. Is it ready to be found?

Why Mobile Website Development Really Matters

In short, websites don’t just come mobile-ready “out of the box.” If you’ve ever been to a website you visit on a PC on your smartphone and had problems, you know what we mean. A non-mobile-optimized website can cause any of these problems:

• Trouble loading pages
• Trouble loading images
• Extremely long load times
• Ineffective applications
• Slow browsing
• Error messages or symbols
• And more

More sales are made on smartphones than on PCs, and that means your site had better be ready for the mobile buyers! If a potential customer visits your page online and finds problems with it, statistically speaking, that person will never come back to the site again.

Your website is an extension of your brand, image, reputation, and quality of service or product. When your website shows problems, your credibility suffers, which may be worse than just losing a potential sale.

It’s Not Too Late!

If you’ve had your website for years, there’s a good chance it wasn’t formatted for mobile devices. The reason is because mobile data usage was virtually nonexistent 10 years ago, insignificant 7 years ago, ignored 5 years ago, and underestimated 3 years ago. But it’s not too late!

In fact, the sooner you get your website ready for mobile devices, the quicker you’ll keep with the trends. See your analytics for yourself and gauge your mobile sources and their success – it only gets better from here!

And if you’re just starting out with a new website, the best thing you can do is implement mobile website development from the start so you never run the risk of losing a lead, visitor, subscriber, or sale to a faulty mobile website.